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About the authors
Russell Shaw Russell Shaw is a specialist in mobile computing, telephony, networking and covers these fields regularly for numerous print and online publications. Russ writes the popular IP Telephony blog on ZDNet and contributes regularly to The Industry Standard blog as well. Author of seven books, Russ' latest book is Wireless Networking Made Easy.
John Yunker John Yunker is president of Byte Level Research. He closely tracks emerging wireless technologies and their impact on consumers and carriers alike. Over the years he has written a number of major reports on technologies such as Wi-Fi, WiMAX and cellular technologies.
About this blog
Unwired studies emerging wireless technologies and how they complement and conflict with one another. Technologies covered include: Wi-Fi, WiMAX, Ultra-Wideband, Zigbee, EV-DO, UMTS, HSDPA and whatever else comes along.
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June 3, 2005

Ring Tones? Who Needs 'Em?

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Posted by Russell Shaw

This week marked a historic if artistically indistinguished moment in the world of mobile music.

For the first time ever, a ring tone topped the British singles best-seller chart.

The piece was "Crazy Frog Axel F," a series of melodious rings and beeps based on a decade-old high-pitched sound edit of a Swedish mo-ped revving up with the hook, line and stinker from the theme to 19xx's "Beverly Hills Cop."

I've been trying to assimilate all this. Of course I can recite back all the analysis and perspective I gathered from the interviews I did for Music Goes Mobile, the fourth part of my Future of Wireless series. Everyone's mobile, cell phones have better sound quality, ringtones rule.

On a personal level though, I just don't understand. Maybe it is because I come from the school that the only useful purpose for a ring tone is when you are in a crowd - to distinguish the sound of your mobile's ring from that of others. And the older I get, the less often I am anywhere near crowds. In fact this afternoon, we're going to forgo a huge festival down at our hometown's riverfront to spend a weekend in a county that has more cows than people.

If I want to hear music, I have a separate device for that. iPod works fine, and so does the music in my head.

But then again, maybe I'm just too dang old.

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