As reported in the WSJ last week, a group of California Verizon Wireless customers are suing their carrier for selling them a "disabled" Motorola V710 handset.

So let me get this right, the first "Bluetooth-enabled" handset that Verizon Wireless brought to market was disabled?

That's right.

The lawsuit rightfully contends that when a carrier advertises Bluetooth support that is must support the degree of Bluetooth that consumers come to expect. In other words, just leave the technology alone and let it work as it was intended.

Verizon wants customers to use Bluetooth only for wireless handset capabilities, not for syncing their handsets with their computers or, worse, downloading ring tones and other "premium" content from outside Verizon's walled garden. As one customer said, "It's like buying an SUV that can't go in the mud."

This is a timely lawsuit and should serve notice to all service providers who believe that consumers will passively consume what wireless features they are fed. Thanks to Wi-Fi and other wireless devices, consumers are growing both savvy and demanding about wireless technology. They know what Bluetooth is capable of and they're going to be pretty upset if anyone stands in the way of that functionality. The same goes for Wi-Fi, which is gradually making its way into carrier portfolios.

Cellular carriers want to think of themselves as cable operators, who charge a monthly fee for "basic" connectivity plus make a bunch more money from "premium content." But the walled garden only works when there are walls, and thanks to a new wave of fixed wireless upstarts and newly motivated incumbents, like SBC and BellSouth, no carrier (wired or wireless) will win by walling in their customers.

The carriers of the future will tear down the walls between wired and wireless, TV and computer, home and work. The carriers of the future will function as personal systems integrators, selling services and not pipes. Verizon Wireless and Vodafone kid themselves in thinking they can control the handset manufacturers and, as a result, the consumers; it is a stopgap measure at best. Every disabled device represents a disabled business model. The walls will fall down.