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December 8, 2004
Intel, Women and Wi-Fi
Intel has released a few results of a survey of more than 2,000 men and women and their attitudes toward technology. The survey finds that women are more predisposed to wanting wireless-enabled laptops than men. According to the release:
Not often recognized as early adopters, women in the survey are revealed as leading the way with wireless Internet access, as more women than men believe this is one of the most important features for a laptop to have (39 percent women versus 29 percent men). While men (51 percent) and women (48 percent) agree that the airport tops the list of the most useful locations to have wireless Internet access, women (38 percent) are more likely than men (30 percent) to desire a connection in a doctor's office as well.
Wi-Fi isn't mentioned specifically, but I think that's what we're talking about here.
In a recent investor's briefing, Intel says that its Centrino (Wi-Fi) line has generated $5 billion in revenues in just two years. Not too shabby. Now Intel is aiming for the desktop. People may wonder why Wi-Fi would be useful in a desktop since it is a stationary device. For starters, wiring is a pain and always will be. But I think the larger opportunity is home monitoring and control. So many devices are going to be running on the home Wi-Fi grid that it will make sense to have all computers supporting Wi-Fi.
Finally, given such user demand for wireless devices, I wonder if Intel and Qualcomm will learn to play nice and start cranking out a line of Centrino/EV-DO devices. And why not add a Centrino/HSDPA line as well.
Yes, I know WiMAX is coming. But Intel should hedge its bets. It owns the wireless laptop market and should do all it can to keep that lead.
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